WhatsApp is ruling the social media world with its ever-rising user range (crossing 2 billion users globally) and popularity due to personal communication use.   

As WhatsApp has been moving ahead from personal communication to commercial and business features now, so features like ‘WhatsApp Ads’ are becoming ‘hot cakes’ in demand across all businesses especially small and medium range of business houses.  

WhatsApp Ads bring effective customer engagement and sales generation. These types of ads offer an avenue for businesses to attract and grab new customers and create strong customer relations. Ads on WhatsApp are going to be a key factor for businesses at present.  

This blog portrays all the ins and outs about WhatsApp Ads and WhatsApp Marketing, how it’s vital for the small and medium businesses today.   

The use of WhatsApp Ads is not because the whole market is doing that, but it’s all about tapping the most prospective leads, doing sales conversions with focus and grabbing more business.  

Importance of WhatsApp Ads  

WhatsApp Ads works as a tool for those prospects intending to go for an online purchase. It diverts such prospective customers to WhatsApp business for completing the purchase journey. WhatsApp Ad can become more engaging, creative and attractive by adding various media like product description, images, photos etc.in required advertisement format. The objective is to grab the attention of the customer, giving them the information –they want and are interested in, making them decide to purchase the product or item or service. The Ad may contain user instructions for the product use, essential product information, guides, Do’s and Don’ts etc. 

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The Need of WhatsApp Advertising  

The WhatsApp platform is ever growing worldwide. Its user range has crossed the 2 billion marks. This is a huge audience base for businesses to use for their marketing goals and objectives for business growth. WhatsApp platform can do wonders to small and medium businesses looking for the potential market with online marketing and sales.  

1. Individual communication: WhatsApp allows businesses to get in touch with customers in a highly personalized manner, One-to-one approach helps business growth with assured conversions. 

2. Greater engagement: WhatsApp message open rate is nearly 98%. This means there are full possibilities that your Ad messages will be read by the audience most of the time. 

3. Convenient customer service: Businesses can respond and reply via WhatsApp platform to all their customer queries, resolving issues and attaining their concerns. Also, Automated service support is available nowadays during offline hours of work. 

4. Controlled advertising costs: With the use of Digital marketing techniques, all ad campaigns are possible to run on given ad budget for daily, weekly and monthly modes. You can control the Ad cost with a limit cap on the Ad budget. 

Exploring the Advertising Features of WhatsApp Business  

Businesses of all types and sizes are keen to leverage the benefits of WhatsApp advertising. WhatsApp business app is the right tool to accomplish the objective.  

 With an angle of customer communication, preferably with personalized communication mode, it helps in more sales achievement as well as builds healthy customer relations. 

1. Setting Up a WhatsApp Business Account  

You need to create your own WhatsApp Business account as the first step.  

You need to learn everything about setting up your WhatsApp Business account, then follow WebMaxy blog on how to create a WhatsApp Business Account in 2024.  

Later, you must download the WhatsApp Business app and complete the registration process.   

You can rely on 2 layers of advertising features as per given below:  

A. Business Profile  

It’s just like a business card in digital format!  

It describes the essential information, phone no., contact details, address, working hours etc. This helps those customers who want to contact you to get connected with you. It creates your business authenticity, trust among the customers.   

B. Business Messaging  

WhatsApp is a messaging tool which can pass a message to many users by reusing the old message, saving on communication time. Automated replies are also available to serve customers during offline hours. You can organize the chat by using message labels, this makes tracking and follow–up easy.  

2. Short Link  

This feature of WhatsApp is in small form but very useful. You can get the URL to get connect with the WhatsApp chat with the business they are looking for. Businesses that wish to use this feature can use it in their social media pages, emails, email signatures etc. It has a tracking feature that shows no conversations happened.   

3. WhatsApp catalog  

This feature gives the facility to display all range of products or services via catalog within the WhatsApp platform. Customers can browse, select the item and can initiate the chat for a particular item on WhatsApp.  

4. WhatsApp Business API  

It’s an advanced software of WhatsApp for large businesses. It comes up with more automation features and facilities for businesses. Customer interaction and engagement are more refined in WhatsApp Business API.  

Types of Various WhatsApp Ads   

There are various Ad formats. Customers can select by understanding their types and formats to fulfill their marketing requirements.   

1. Click to WhatsApp Ads  

Click to WhatsApp Ads, also popular as Click-to-Chat Ads, are a favorite choice for businesses intense to initiate and do real-time communication with potential customers. These ads can be displayed on Facebook or Instagram, and upon a click, the user is diverted directly to a WhatsApp chat with the business.  

The ad shows your business’s contact number pre-filled in WhatsApp, creating a seamless and convenient experience for users.  

These advertisements are perfect for initiating business conversations, attaining<