IMARC Group's report titled “Snus Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028“, The global snus market size reached US$ 2.9 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 4.7 Billion by 2028, exhibiting a growth rate (CAGR) of 8.14% during 2023-2028.

Snus refers to a finely ground, moist form of smokeless product that is commonly produced in Sweden from a mixture of dried tobacco leaves and salt. Unlike cigarettes, this derivative is placed behind the upper or lower lip for an extended period, which produces nicotine from the product. Snus is commercially available across tobacco, online retail, and convenience stores in varying types, including loose and portion. In addition, the presence of this component assists in reducing stress and anxiety while acting as a smokeless product.

For an in-depth analysis, you can refer sample copy of the report: https://www.imarcgroup.com/snus-market/requestsample

Snus Market Trends and Drivers:

The shifting inclination of consumers toward this product as a safer alternative to various other tobacco-based derivatives, such as smoke pipes, cigars, and cigarettes, owing to the increasing health consciousness and the elevating requirement for smokeless tobacco variants, is among the primary factors driving the snus market. Besides this, while manufacturing this derivative, the tobacco steam is pasteurized instead of fermentation that aids in lowering the rate of oral, pulmonary, respiratory, and pancreatic cancer and mitigating the development of microbes that generate tobacco-specific nitrosamines, which is further augmenting the market growth.

Moreover, the inflating investments and strategic collaborations among the leading players for the introduction of various flavor-infused snus, such as berries, whiskey, spices, cedar, dry fruit, hay, tea, smoky, eucalyptus, and licorice, are also catalyzing the global market. Apart from this, the incorporation of herbs in the production of this variant and its easy availability across both online and offline market channels, including convenience stores, hypermarkets, and e-commerce platforms, are anticipated to propel the snus market over the forecasted period.

Report Segmentation:

The report has segmented the market into the following categories:

Breakup by Product Type:

  • Loose Snus
  • Portion Snus

Breakup by Flavors:

  • Mint
  • Berries
  • Dry Fruit
  • Others

Breakup by Distribution Channel:

  • Tobacco Stores
  • Convenience Stores
  • Online Retail Stores
  • Others

Market Breakup by Region:

  • North America (United States, Canada)
  • Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
  • Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
  • Latin America (Brazil, Mexico, Others)
  • Middle East and Africa

Competitive Landscape with Key Player:

  • Altria Group Inc.
  • GN Tobacco Sweden AB
  • Kurbits Snus AB
  • Mac Baren Tobacco Company (Halberg A/S)
  • Nordic Snus AB
  • Philip Morris Products S.A.
  • Skruf Snus AB and Swedish Match AB.

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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