According to IMARC Group latest report titled “Glamping Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2024-2032”, offers a comprehensive analysis of the industry, which comprises insights on glamping market size. The report also includes competitor and regional analysis, and contemporary advancements in the global market.

The global glamping market size reached US$ 3.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 9.1 Billion by 2032, exhibiting a growth rate (CAGR) of 12.4% during 2024-2032.

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Factors Affecting the Growth of the Glamping Market Industry:

  • Increasing Demand for Unique and Luxurious Outdoor Experiences:

The rise of glamping can be attributed to a growing segment of the population seeking a balance between adventure and comfort. Traditional camping, while offering an authentic outdoor experience, often requires sacrificing certain comforts and conveniences. Glamping, on the other hand, provides a compelling alternative that combines the allure of being close to nature with amenities that rival high-end hotels. This demand is driven by various demographic groups, including millennials and Gen Z, who prioritize experiences over material possessions. These generations are also more likely to seek out unique travel experiences that differ from conventional vacations. Glamping offers an ideal solution, providing a distinctive blend of adventure, exclusivity, and comfort.

  • Influence of Social Media:

Social media has been a pivotal factor in the growth of the glamping market. Platforms like Instagram, Facebook, and Pinterest are not just tools for sharing experiences but also sources of inspiration for travelers. Picturesque glamping sites, often set in stunning, remote locations, make for ideal social media content, driving interest and awareness of glamping as a travel option. For many, the visual appeal of glamping sites – luxury tents set against the backdrop of breathtaking natural landscapes, for instance – is a powerful draw. Social media influencers and travel bloggers often showcase these aspects, influencing their followers' travel decisions. The desire to replicate such picturesque experiences drives interest in glamping, particularly among younger audiences who are heavily influenced by social media trends.

  • Integration of Technology in Outdoor Experiences:

The integration of technology into outdoor experiences has become a significant factor driving the growth of the glamping market. In today's digital age, travelers seek a balance between disconnecting from the daily grind and staying connected to some level of modern convenience and connectivity. Glamping provides this balance by offering outdoor experiences with the added benefit of technological amenities. One of the ways technology has enhanced the glamping experience is through the provision of high-speed internet and Wi-Fi services at glamping sites. This allows guests to enjoy the serenity of nature without completely disconnecting from the outside world, an important factor for those who may need to stay connected for work or personal reasons.

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Glamping Market Report Segmentation:

Competitive Landscape:

The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.

  • BIGHEAD glamping tents
  • Collective Hotels & Retreats Inc.
  • Eco Retreats Ltd
  • Getaway House Inc.
  • GlamXperience
  • Glitzcamp Glamping Tent (Shelter Tent Manufacturing Co. Ltd)
  • Nightfall Camp Pty Ltd.
  • Paperbark Camp
  • Tanja Lagoon Camp
  • Teapot Lane Glamping
  • Tentrr Inc.
  • Under Canvas Inc

By Type:

  • Cabins and Pods
  • Tents
  • Yurts
  • Treehouses
  • Others

Cabins and pods represented the largest segment due to their versatility, providing a comfortable outdoor experience while offering protection from the elements.

By Age Group:

  • 18-32 years
  • 33-50 years
  • 51-65 years
  • Above 65 years

18-32 years accounted for the largest market share due to the demographic's inclination towards adventure, unique travel experiences, and the willingness to embrace new trends like glamping.

By Size:

  • 4-Person
  • 2-Person
  • Others

4 Person represented the largest segment as it aligns with the preferences of small groups or families, offering an ideal balance between space and intimacy for glamping experiences.

Regional Insights:

  • North America (United States, Canada)
  • Europe (Germany, France, United Kingdom, Italy, Spain, Others)
  • Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
  • Latin America (Brazil, Mexico, Others)
  • Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)

Europe 's dominance in the glamping market is attributed to its rich natural landscapes, well-established tourism infrastructure, and a strong cultural affinity for outdoor recreation and nature-based holidays, making it an attractive destination for glampers worldwide.

Global Glamping Market Trends:

The global market is primarily driven by the increasing emphasis on providing authentic experiences that integrate local cultures and communities. This trend involves glamping sites working closely with local artisans, guides, and chefs to offer guests a deeper, more authentic connection with the destination. Additionally, many glamping sites are expanding their offerings to include adventure and activity-based experiences.

This trend caters to travelers who seek not just relaxation but also excitement and adventure. Moreover, the increasing focus on making glamping a year-round option by adapting to different seasons. This includes offering heated tents or cabins in colder months and air conditioning or cooling systems for the summer. Seasonal adaptability also extends to activities and amenities that cater to the specific charms and possibilities of each season, like snowshoeing in winter or stargazing in summer.

Key highlights of the report:

  • Market Performance (2018-2023)
  • Market Outlook (2024-2032)
  • Porter’s Five Forces Analysis
  • Market Drivers and Success Factors
  • SWOT Analysis
  • Value Chain
  • Comprehensive Mapping of the Competitive Landscape

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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

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