The vitamin supplements industry has garnered $47,328.60 million revenue, and it is projected to rise at a 5.9% rate from 2021 to 2030, to capture $79,615.50 million revenue in 2030. It is led by an increasing elderly population, growing demand for sports nutritional products, surging consumer awareness on nutritional health and wellness, along with increasing incidences of chronic diseases.

Multivitamins capture the largest revenue share, accounting for over 42%. It is projected to retain its dominance in the industry in the near future. It is led by the rising number of people consuming improper diets, growing incidences of chronic diseases, surging expenditure on health-related products, the rising elderly population, and massive research and development expenditure to offer advanced solutions.

In addition, the worldwide initiatives of the government, NGOs, and enterprises to increase awareness of healthy eating have increased consumer knowledge of multivitamin supplement benefits. It is projected to boost industry growth.

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Capsules are projected to experience the fastest growth in the coming years, advancing at a rate of 6%, accounting for the faster dissolvability and digestibility of capsules in the gut compared to tablets. In addition, capsules do not taste unpleasant or have an odor. Besides this, they are resistant to tampering. The growing demand for microencapsulating finished goods, to ensure precise release primarily contributes to capsule form demand.

Therefore, the growing prevalence of chronic diseases caused by vitamin deficiency boosts the demand for vitamin supplements.