In a way that has never been seen before, artificial intelligence (AI) enables marketers to automate tasks and campaigns at scale.

The main advantages of incorporating AI into marketing initiatives, as per our latest poll conducted among DMI members, are the following: enhanced personalization (44%), better customer experience (46%), improved targeting and segmentation (45%), and automation of repetitive operations (68%). Predictive analysis (39%).

So there are numerous applications for AI in marketing, but there are also lots of AI tools and they're coming at us quickly!

Because of this, it may be difficult for marketers to know where to begin using AI and to realize that there are a plethora of solutions (other than ChatGPT) available that can facilitate efficiency gains, consumer insights, and personalization.

We've put up a list of the top AI tools for various digital marketing tasks to assist you in selecting the ideal one for your needs:

• AI-powered audience research tools

• AI-powered client journey mapping tools

• AI resources for content research and idea generation

• AI-powered tools for researching keywords

• AI-based methods for forecasting and trend analysis

• Artificial Intelligence tools for competitive analysis

• AI resources for studying influencers

• Artificial Intelligence techniques for automating sales

• AI-powered tools for advertising and social media management

• AI-powered writing and content creation tools

Let's examine what an AI tool is and how to use it for digital marketing first, though.

What is a marketing tool based on AI?

A platform or application that leverages AI technology to improve marketing efforts and make data-driven decisions is known as an AI marketing tool.

These tools use artificial intelligence (AI), machine learning, natural language processing, and data analytics to deliver insights, automate tasks, and analyze data in order to improve marketing campaigns and plans.

Examples of AI marketing technologies include chatbots, predictive analytics platforms, recommendation engines, and content generating systems.

What Advantages Come with Using AI Marketing Tools?

Artificial intelligence (AI) techniques are being used in more industries. AI is expected to increase at a 37% yearly pace between 2023 and 2030, according to Grand View Research. This is a significant achievement in just seven years.

This prediction makes sense because AI offers many advantages to marketing professionals and departments, including:

• Promotes effectiveness

• increases output

• saves time, boosts personalization, improves customer service, lowers costs, and permits scalability

• improves targeting of audiences

• provides instantaneous insights

Creates and refines content In the end, artificial intelligence (AI) tools enable companies to make wiser choices, operate more efficiently, and provide greater value to their stakeholders and company.

Which AI marketing tool is the best?

It makes sense that marketers would want to know which AI technology is the greatest given the abundance of options available. There is currently one AI tool that sticks out, even though many others are still in their early phases or are changing based on what they learn via interactions and suggestions!

We asked the marketers in our LinkedIn community what they were employing and what worked best, just to be sure. People who answered said that ChatGPT was the front-runner by a resounding 86%.

Digital Marketing with AI Tools

Your digital marketing efforts can be improved with the aid of several excellent artificial intelligence solutions. The "best" tool for you will vary depending on your goals, industry, budget, and company.

Here are some amazing all-in-one AI tools for digital marketing which will be followed by ones for specialized functions.

• From social media and customer service to digital marketing and competitive intelligence (including sentiment analysis), Sprout Social can manage a wide range of marketing tasks.

• AI is used by Zapier to improve and expedite a number of processes, including sales and customer success operations, video and content creation, public relations, and social media.

• AI is used by HubSpot to create websites, write emails to potential customers, perform corporate research, improve data analysis, and create content for social media.

AI Resources for Researching Audiences

Knowing your audience's needs, interests, and pain spots is essential for marketers. If you don't, your material won't speak to the audience you want to draw in and interact with.

These helpful AI resources for audience research include:

• Respond Socrates offers perceptions into the kinds of inquiries that people are making.

• SparkToro is an effective tool for conducting audience research that collects information about possible clients.

• You can find information that is currently popular with audiences by using Google Trends.

Customer Journey Mapping with AI Tools

Are you aware of what your website visitors are doing when they visit? Are you aware of the sources of your prospects and clients?

If not, you must comprehend your customer's journey in order to identify the campaign and channel from the initial point of contact with your brand to the point of conversion. The following AI resources can assist you:

• Kissmetrics uses customer data analysis to provide insights into brand interactions and customer behavior.

• Mixpanel helps you gain a deeper understanding of your customers by examining their interactions and behavior.

• Amplitude examines the customer journey to find obstacles in the way of conversions and determines the campaign's most effective elements.

• Semrush Persona helps you to construct buyer personas using AI-powered persona templates.

AI Resources for Content Research and Idea Generation

One of the hardest things as a marketer is to come up with fresh and intriguing content ideas.

Sometimes you just run into problems, even with well-defined buyer personas and data from past campaigns to help you gain insight.

These are some excellent AI tools for content exploration and idea generation.

• ChatGPT can assist you with preliminary content research by providing extremely specific prompts.

• Reddit's subreddits let you do content research, which can be included into AI systems.

• Research articles are the ideal target audience for Consensus, an AI-powered search engine.

• Google's search engine supports Gemini, a potent text-based AI tool that was once known as Bard.

• An AI tool called Milled assists you in conducting content research for email newsletters.

• Based on your keyword research, Clearscope evaluates high-ranking pages to provide you with recommendations for creating optimized content.

• In addition to competitor analysis, MarketMuse may assist with content planning, optimization, and performance tracking.

• Confusing AI is a search engine driven by AI that is especially helpful for idea generation based on referenced sources.

Artificial Intelligence Tools for Research Keywords

Keywords make the ideal combination of SEO and content possible. They assist you in finding out what people are looking for online and aid in the ranking of your content by search engines like Google.

Employing and knowing the appropriate keywords might offer a business an advantage. Here are some tools that can help:

• You can find keywords with ChatGPT by using topic or audience research as a guide.

• UberSuggest is a keyword research and integration tool driven by AI.

• AI is used by Clearscope to recommend the ideal keywords for your content.

• In addition to localized keyword research, KWFinder uses AI algorithms to deliver precise keyword metrics, such as search traffic, keyword difficulty, and trend data.

• Keyword Tool generates long-tail keyword recommendations using Google's autocomplete feature and provides keyword characteristics such as search volume, CPC and competition level.

• Along with extensive filtering and competitive research, term Keg generates term recommendations from search engines and databases like YouTube and Amazon.

• The SpyFu Keyword Research tool finds insights for PPC and SEO optimization, evaluates rival keywords, and pinpoints top-performing keywords.

AI-Based Tools for Forecasting and Trend Analysis

In marketing, trend analysis and forecasting involves looking at data—both historical and current—as well as market circumstances to find trends, patterns, and possible outcomes.

The goal is to assist marketers in seeing industry patterns, projecting future events, and making well-informed strategic choices that spur company expansion and keep them one step ahead of rivals.

To assist you with trend analysis and predictions, consider the following AI tools:

• Talkwalker helps notify you of impending trends with the use of AI-powered technologies.

• An AI technology called TrendKite is used to predict and analyze potential trends.

• You can see important data and gain insights to forecast trends with the aid of Zoho Social.

• Seismic predicts trends using AI algorithms, allowing you to modify your marketing tactics and maximize return on investment.

• A range of AI tools for trend research and forecasting are provided by Bloomreach.

Artificial Intelligence Tools for Tracking Rivals

While competition can foster creativity and innovation, it can also provide difficulties if it results in customers switching to other brands.

Because of this, it's critical to do a competitive analysis in order to assess your strengths and shortcomings as well as your position relative to other businesses in the industry.

The following AI tools can assist you in keeping an eye on rivals:

• An AI technology called Rival IQ assists brands in keeping an eye on their rivals.

• Brandwatch employs artificial intelligence (AI) to track rival companies' online activity and provide real-time data.

• With the use of an AI technology called Sprout Social, you can learn how competing businesses are doing on social media.

Artificial Intelligence Tools for Influencer Analysis

Engaging influencers can significantly expand your content's audience. But you have to make sure the influencer is in line with your brand's values and objectives.

You can use the following AI tools to conduct influencer research:

• Based on social analytics and brand identity fit, Upfluence employs AI algorithms to find possible influencer collaborations.

• Influencity creates an audience quality score using AI to assist you in selecting the influencers who will work best for your campaign.

• AspireIQ connects you with the most relevant influencers based on past campaign performance using AI algorithms.

Artificial Intelligence Tools for Automating Sales

With the use of sales automation software, marketers can easily and affordably create highly tailored email messages that foster communications and loyalty (and at scale).

Sales automation software works well not only for email campaigns but also for ranking leads, setting up appointments with prospects, and obtaining important information.

Now let's examine some of the top tools available for AI marketing sales.

• Outreach assists marketers in converting sales data into useful insights, streamlining processes, and evaluating engagement tactics and essential messaging for various media.

• Gong facilitates faster sales cycles and increases productivity and teamwork. With the help of automated activity recommendations and strategic ideas, it may also help sales representatives navigate their daily tasks.

• With Drift, sales representatives and marketers can collaborate to provide clients with the appropriate content on the most effective channels at the correct times.

AI-Powered Tools for Advertising & Social Media

One of the most widely used platforms for marketers is social media. But, it can be challenging to produce a strong return on investment (ROI), particularly for organic content, given the abundance of networks and options for content and ad formats.

Fortunately, you can use some AI solutions to help reduce the time spent on social media administration and increase the effectiveness of your advertising.

• Cortex is a social media management and advertising solution that leverages artificial intelligence (AI) to display marketing data from many channels, enabling you to identify what is generating interest and driving engagement among your target audience.

• Smartly.io lets organizations build, manage, and optimize social media ad campaigns at scale and delivers features such as dynamic ad creative, automatic bidding, audience segmentation, and performance insights.

• AdParlor specializes in managing and improving social media ad campaigns across Facebook, Instagram, X and Snapchat with smart targeting, creative optimization tools, and real-time monitoring.

Use the following tools to monitor brand sentiment and do social listening:

• Brandwatch employs artificial intelligence (AI) to monitor social media and evaluate user sentiment.

• MonkeyLearn is able to forecast the sentiment and feelings of its customers.

• With the use of AI, Sprout Social can assist you in identifying trends and actionable customer insights that can inform your social media marketing.

• With Social Mention, you can keep an eye on your social media performance and assess client feedback.

AI Writing and Content Generation Tools

Content is undoubtedly one of the most important elements of any effective digital marketing plan, as you are well aware. You can never become an authority in your niche or have a strong brand voice without producing consistently excellent content.

There are AI writing tools available to assist in producing quality material with less human involvement. Let's examine a few of them in terms of categories.

creation of content

• Based on the tone of your brand, Jasper AI is a clever writing helper that creates material in a natural voice. It also includes a brilliant SEO optimization tool and can create graphics to accompany or enhance your material.

• text.ai can produce persuasive marketing and advertising text and adjust to various brand voices and messaging approaches.

• ChatGPT can assist in automating the development of content for a variety of channels, such as social networking, blogs, and publications. It is also very helpful for research, brainstorming, and optimization of material.

• Based on subjects or keywords, Articoolo is an AI content generator that produces articles and blog entries.

• Claude is a potent artificial intelligence technology that can produce original text.

You might think about using Yoast, TextOptimizer, or Frase if you need assistance organizing your material.Regarding email content, give Mailchimp or Automizy a try.