How to Master Website Traffic and Ranking Factors Like a Pro

In layman’s language, Google rankings mean the ranking Google gives your website on the search engine results page. The higher your website is ranked on the search engine page, the more traffic you receive on your website. There are various factors that, if known and applied, can help up your Google rankings game and benefit you with website traffic.

Some factors should be addressed to rank your website on the first few pages of Google search results.

URL

When it comes to SEO and Google ranking factors, URLs play an essential role in determining the visibility and ranking of a web page on the search engine results page (SERP). URLs are the web addresses that identify and locate a particular web page.

When you optimize your URL to make it easy for people to search your website, you make it easy even for the bots that operate the search engine to crawl and index your website to make it readily available for those who search for relevant results. Here are some factors that you should not ignore for Google ranking and Website traffic.

1. Keyword in URL – Including a relevant keyword in the URL of a webpage can help Google understand the content and topic of the page. This can have a positive impact on the ranking of the page.

2. Short URL – A short URL is more accessible for users to remember and share. It also makes it easier for Google to understand the content of the page.

3. Avoid using special characters – using special characters, such as “&” or “/” in the URL, can cause an issue with the crawling and indexing of the page by Google. 

4. HTTPS- Google considers HTTPS as a ranking factor, so it’s important to use HTTPS in the URL to ensure the website’s security and improve its ranking.

Speed of the Website

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