The Candy Market, a sweet and indulgent realm of confectionery delights, captivates consumers of all ages with its diverse assortment of sugary treats. With a global industry steeped in tradition yet constantly evolving through innovation, this market remains a beloved indulgence for moments of celebration, comfort, and simple pleasures. From classic favorites to inventive novelties, the candy market's enduring appeal continues to enchant taste buds and create sweet memories around the world.

The report "Candy Market, By Product Type (Chocolate Candy, and Non-Chocolate Candy (Hard Boiled Candies, Pastilles, Gums, Jellies and Chews, Toffees, Caramels and Nougat, and Others)), By Distribution (Supermarkets and Hypermarkets, Convenience Stores, Specialist Retailers, Online Retail, and Others), and Region - Global Forecast to 2030"

Key Highlights:

·         In October 2019, Hershey announced Halloween legends Neil Patrick Harris and Reese’s team up to bring ultimatum ‘trick’ or ‘treat’ house this season.

·         In September 2019, Mondelez International announced about building a promising future for cocoa farming communities.

Analyst View:

The candy market demonstrates resilience and adaptability in response to shifting consumer preferences and market dynamics. While concerns about health and wellness have led to increased demand for healthier alternatives, the candy market has responded with innovations such as low-sugar and organic options. Simultaneously, the market capitalizes on nostalgia and experiential marketing to maintain its appeal. In an era of e-commerce and changing retail landscapes, digital marketing and packaging innovations play a crucial role in sustaining growth. The candy market's ability to balance tradition with innovation positions it well for continued success. However, ongoing scrutiny of sugar consumption and evolving dietary trends necessitate continuous adaptation and diversification within the industry.

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Key Market Insights from the report:

The global candy market accounted for US$ 94.91 billion in 2020 and is projected to register a moderate CAGR of 3.5% over the forecast period. The market report has been segmented on the product type, distribution, and region.

·         By product type, non-chocolate candy market records a higher growth rate due to changing consumer preferences.

·         By distribution, the global candy market is categorized into Supermarkets and Hypermarkets, Convenience Stores, Specialist Retailers, Online Retail, and Others.

·         By region, North America is projected to lead the global candy market and is expected to remain dominant during the forecast period, due to growing population.

Competitive Landscape:

·         The prominent player operating in the global Candy market includes The Hershey Company, Nestle, Perfetti Van Melle, Mondelez International, Mars, DeMet’s Candy Co., Ferrera Candy Co., Arcor, August Storck KG, Yildiz Holding.

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