Lingerie Market Overview

Lingerie is an intimate clothing category that includes a wide variety of undergarments intended to enhance comfort, appearance, and self-esteem. It has a significant impact on sensuality, fashion, and individual expression. The history of lingerie is extensive and goes back many centuries. At first, it had a practical use, supporting and forming the body while concealing it modestly. It has developed into a seductive emblem and fashion statement throughout time. Modern underwear is available in a variety of designs, fabrics, and styles to suit a range of tastes and situations. One essential piece of lingerie is the bra. They provide the breasts contour and support. Sports bras, balconettes, and push-ups are just a few of the types that cater to a variety of needs and tastes.

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Lingerie Market Scope and Methodology:

The report aims to assess and predict the size of the Lingerie market. It offers strategic profiles of significant market participants to provide an accurate interpretation of the competitive landscape within the global Lingerie. Recent developments such as new product launches, acquisitions, mergers, joint ventures, brand activities, and major players in the Lingerie industry have undergone a comprehensive analysis. The report aims to present insights into industry trends, dynamics, and potentials, to assist professionals in staying informed about the latest trends and sector performance. This insight aids in predicting growth and decline in Lingerie market share over the forecast period.

An in-depth understanding of the Lingerie industry was achieved through a combination of primary and secondary research methods. To ensure the accuracy of our findings, we utilized various methodologies such as PESTLE, PORTER, and SWOT analysis. The SWOT analysis was used to identify the strengths, weaknesses, opportunities, and challenges of the key players within the Lingerie industry. Additionally, we used PORTER and PESTLE analysis to gain a better understanding of the microeconomic and macroeconomic factors that influence the Lingerie industry.

Lingerie Market Regional Insights

Regional insights play a crucial role in understanding the nuanced dynamics of the Lingerie market. The Lingerie market is divided into North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa. The report comprehensively examines factors, market size, growth rate, and import and export activities within each region. The Regional Analysis section presents the current status of the Lingerie market in the countries covered in the report.

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Lingerie Market Segmentation

by Product

Bra
Knickers and Panties
Loungewear
Shapewear
Other

Bras, Knickers and Underwear, Loungewear, Shapewear, and Others are the product-based market segments. In 2023, the bra held the biggest market share and controlled the lingerie industry. When wearing a bra, the breasts are raised. Bras improve posture and help avoid back pain, spine issues, and general clothing concerns. The availability of fabric and ongoing technical developments have allowed designers to continue dominating the market while producing inventive things. In a range of sizes, leaser-cut seamless, model, and full t-shirt brasserie innovations are voluntarily offered. The availability of fabric and continuous technical development have allowed designers to continue dominating the market while producing new products. In a range of exact sizes, leaser cut seamless, model, and full t-shirt brasserie are now easily accessible.

by Material

Cotton
Satin/Synthetic Silk
Woollen
Polyester
Velvet
Others

by Price

Low
Medium
High

by Distribution Channel

Offline
Supermarket/Hypermarket
Specialty Stores
Multi Brands Stores
Online
E-commerce
Company-owned Website

The online segment accounted for the greatest portion of the lingerie market in 2023, according to the Distribution Channel, and is anticipated to continue to dominate the market at the end of the forecast period. Companies like Myntra, Jabong, Amazon, Nykaa, Shyaway, Elitify, Ajio, Journelle, Cosabella, Aerie, Adore Me, and Thirdlove are collaborating with online retailers and creating their own e-portals in order to reach a wider audience. Zivame.com, Clovia.com, Jockeyinternational.com, Victoriasecret.com, and hunkemoller.com are some of the companies that have their own websites or internet portals. In 2017, Amazon partnered with two prominent lingerie businesses, Arabelle and MAE, to offer their products. Throughout the forecast period, these are the main factors propelling this segment's expansion in the global market.

Lingerie Market Key Players

1. Hanes brands Inc (US)
2. Fruit of the Loom (US)
3. Jockey International (US)
4. Lise Charmel (US)
5. Venies (US)
6. Victoria’s Secret (US)
7. Gap, Inc. (US)
8. Bare Nessities (US)
9. Calvin Klein (US)
10. Triumph International (Germany)
11. Nubian Skin (UK)
12. Calida (Switzerland)
13. Hunkemoller (Netherlands)
14. Wacoal Holdings (Japan)
15. Uniqlo Co., Ltd. (Japan)
16. Aimer Group (China)
17. Mani Form (China)
18. Embry Form (China)
19. Ordifen (China)
20. Oleno International Company Ltd. (China)
21. Cosmo-lady (China)
22. Essentie (HongKong)
23. Hoplun Group (Hong Kong)
24. Hop Lun Limited (Hong Kong)
25. MAS Holdings (Shri Lanka)

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Key questions answered in the Lingerie Market are:

• What is Lingerie?
• What will be the CAGR at which the Lingerie market will grow?
• What is the growth rate of the Lingerie Market?
• What are the industry trends that can be implemented to generate additional revenue streams for the Lingerie Market?
• Who are the leading companies and what are their portfolios in Lingerie Market?
• What segments are covered in the Lingerie Market?
• Which are the factors expected to drive the Lingerie market growth?
• What are the different segments of the Lingerie Market?

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Key Offerings:

• Market Dynamics – Growth Drivers, Restraints, Opportunities, and Key Trends by Region
• Market Segmentation – A detailed analysis by segment with their sub-segments and Region
• Competitive Landscape – Profiles of selected key players by region from a strategic perspective
  • Competitive landscape – Market Leaders, Market Followers, Regional player
  • Competitive benchmarking of key players by region
• PESTLE Analysis
• PORTER’s analysis
• Value chain and supply chain analysis
• Legal Aspects of Business by Region
• Lucrative business opportunities with SWOT analysis
• Recommendations

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