The Captive Portal Market size was USD 0.12 billion in 2023 and is expected to Reach USD 0.36 billion by 2031 and grow at a CAGR of 13.2% over the forecast period of 2024-2032
The Captive Portal Market is gaining traction as organizations seek secure and personalized ways to provide Wi-Fi access. Captive portals are gateways that require users to authenticate or complete a specific action, such as agreeing to terms or entering credentials, before accessing a network.
This technology is widely used in hospitality, retail, healthcare, and education to offer customized user experiences, collect customer data, and ensure network security. Key players are focusing on integrating analytics, branding options, and compliance features into their solutions.
The growing emphasis on cybersecurity and regulatory compliance, along with the demand for seamless guest experiences, continues to drive innovation in the market.
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