Europe Craft Beer Market Outlook

Base Year: 2023

Historical Years: 2018-2023

Forecast Years: 2024-2032

Market Size in 2023: USD 37.7 Billion

Market Forecast in 2032: USD 67.0 Billion

Market Growth Rate: 6.57% (2024-2032)

How Big is the Europe Craft Beer Industry ?

The Europe craft beer market size reached USD 37.7 Billion in 2023. Looking forward, IMARC Group expects the market to reach USD 67.0 Billion by 2032, exhibiting a growth rate (CAGR) of 6.57% during 2024-2032.

Europe Craft Beer Market Trends:

The market in Europe is primarily driven by the increasing consumer preference for premium and unique flavors, which is augmenting the demand for craft beer, as it offers more diverse and artisanal options compared to mass-produced beers. Moreover, the growing trend of supporting local and independent breweries is ensuring the growth of the market. Furthermore, inflating disposable incomes across the region is enabling consumers to explore premium beverages, thereby facilitating Europe craft beer market growth.

Additionally, the growing popularity of beer festivals and events is helping craft breweries showcase their products and attract new customers, further expanding market reach. In addition to this, the availability of a broader variety of ingredients, such as exotic hops and locally sourced ingredients, is fostering innovation within the craft beer sector and is also a significant growth-inducing factor for the market. Moreover, the growing trend of food pairing with craft beer is enhancing its appeal among food enthusiasts, contributing to market growth.

Europe Craft Beer Market Scope and Growth Analysis:

The scope of the market in Europe is significantly expanding due to the rising microbreweries and small-scale production units which is widening the market's geographical footprint, enabling consumers to access craft beer in more locations. Additionally, the increasing trend towards sustainability is encouraging breweries to adopt eco-friendly production practices, which is enhancing the market scope. Besides this, shifting preferences towards healthier drinking habits is leading to the creation of low-alcohol and alcohol-free craft beers, further widening the customer base, which, in turn, is broadening the scope of the market.

In addition to this, the growing demand for experimental and seasonal brews, which is creating new product categories and opportunities for breweries, is diversifying the market applications. Moreover, the emergence of craft beer tourism as consumers seeking breweries as destinations is broadening the market scope. As per the market analysis, the rapid expansion of distribution channels, online sales, and direct-to-consumer models are strengthening the market presence. In line with this, continual innovations in packaging, such as eco-friendly cans and bottles, are contributing to the market appeal, and the market is witnessing sustained growth across Europe.

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Europe Craft Beer Industry Segmentation:

The market report offers a comprehensive analysis of the segments, highlighting those with the largest Europe craft beer market share. It includes forecasts for the period 2024-2032 and historical data from 2018-2023 for the following segments.

Product Type Insights:

• Ales
• Lagers
• Others

Age Group Insights:

• 21-35 Years Old
• 40-54 Years Old
• 55 Years and Above

Distribution Channel Insights:

• On-Trade
• Off-Trade

Country Insights:

• Germany
• France
• United Kingdom
• Italy
• Spain
• Others

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Competitive Landscape:

The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant. Additionally, the report features detailed profiles of all major companies in the food & beverages industry.

Key highlights of the Report:

• Market Performance (2018-2023)
• Market Outlook (2024-2032)
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services.

IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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