In the current time, WhatsApp has explored a lot in many areas other than its basic messaging feature. WhatsApp commerce has been a game-changer in the arena of online business i.e. e-commerce. WhatsApp is available as another channel for marketing.   

Now, you can sell your product or service as a business on the WhatsApp platform by opening a WhatsApp store, offering your products and services with description and pricing.  

In this Article, we are highlighting the insights of WhatsApp store. Let us start with knowing what WhatsApp Store is.  

What is WhatsApp Store?  

WhatsApp Store is a solution developed by WhatsApp to allow businesses to sell their products and services on the messaging platform. This involves allowing the business to set up WhatsApp catalogue on WhatsApp Business with details, including prices, an add-to-cart function, and a way to accept payments for the orders placed via smart integrations using a WhatsApp Business API solution.  

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Why You Need a WhatsApp Store?  

It’s a million dollars question for businesses planning to or having online businesses and going for WhatsApp commerce, must have a WhatsApp store. These are convincing proofs showing the potential of WhatsApp store.  

The genuine reasons for the same are as per given below:  

Key Benefits of WhatsApp Store 

Let’s refer here the key benefits of setting up a WhatsApp Shop: 

1. Enhance customer lifecycle conversion rate  

Leveraging WhatsApp to communicate with your customers boosts the sales cycle by permitting you to employ a single platform for acquiring, engaging, and converting leads.  

WhatsApp allows increased personalization, making strong, prompt and easily accessible customer interactions. That means, the complete journey from lead generation to a sale becomes seamlessly smooth.  

Customers can receive timely alerts on purchases, delivery ETAs and alerts about order status on WhatsApp apart from vital product information.  

Also, by refining the customer interactions quality, by doing sales on WhatsApp Shop, online businesses can strongly reduce negative feedback. It could otherwise hamper the brand’s reputation and spoil its online credibility.  

2. Reduce cart abandonment rate   

Shopping cart abandonment can be a main issue most online retail businesses face. This can be due to forgetfulness or indecisiveness on the customers’ side or due to competitors swaying off the customers.   

As per the statistics, the average cart abandonment rate is around 70%, making it one of the most critical bottlenecks for any business.  

WhatsApp Shop is an excellent opportunity for businesses to restrain high cart abandonment rates. With a wonderful offer message or setting up a cart abandonment reminder on WhatsApp, you can again reach out to customers and gently nudge them to return and complete the purchase.  

3. Build and improve customer loyalty  

WhatsApp creates more personal and meaningful customer communication, creating organic growth in your customer relationship.   

So, WhatsApp Shops can be a suitable medium to prepare and build a loyal customer base that can benefit your business in the long run. By carefully looking after your customers, you can develop devoted followers who are more likely to buy often and become promoters of your company.  

4. Create and utilize upselling and cross-selling opportunities  

Upselling and cross selling on WhatsApp increases when customers have comfortable and positive experiences with that business. This way, WhatsApp Shop is a great platform for creating trust by providing excellent purchase experiences and using upselling and cross-selling strategies.   

By cross-selling, you can promote and display more of your products/services to your existing customers.  

Through the chat functionality of WhatsApp, you can mostly engage with your customers, sharing information about deals, discounts, offers and personalized recommendations you have available. This sets up a very efficient distribution channel for your business.  

5. Offer fast and trustful support  

It is true that WhatsApp is a very comfortable and reliable platform for customer support and query resolution.   

Customers can tell issues or bring forth queries directly from the chat window. Your team may also quickly assess the problem as they can access important customer history instantly.  

WhatsApp Shops can provide highly personalized and reliable issue resolution, which means more satisfied customers and more potential sales.  

Build Your WhatsApp Store in Just 4 Steps  

Are you ready to build your business’s WhatsApp store for growth?  

 Here are the steps you need to follow:   

Step 1: Download WhatsApp Business and create a business profile  

The first step to create WhatsApp eCommerce Store is to download the WhatsApp Business app. WhatsApp Business app differs from the WhatsApp messenger app, with its business-specific tools and functionalities.  

The WhatsApp Business app can be downloaded from the App Store or the Plays Store, on the device you have. After this is done, you can create your unique business profile by following these steps: