WhatsApp is a popular marketing tool used by businesses across the globe. You can add WhatsApp as a part of your business marketing strategy, for that you must consider WhatsApp Marketing and its benefits. You can reach out to the largest number of audiences and make them engage with your product or service.  

WhatsApp isn’t just for texting your relatives, friends, or coworkers or chatting with your family in a different city. It is very useful for business, too.  

WhatsApp Business was created with enterprise, medium and small business owners in mind. It can help you connect with your customers and support them with prompt, personalized customer service.  

Adding WhatsApp business to your WhatsApp Marketing Strategy is an assurance of success for businesses.  

Let us discuss here how WhatsApp tricks are useful in marketing strategies.  

WhatsApp Tricks for your Marketing Strategies  

1. Send promotional messages  

WhatsApp, as a leading messaging app, is the preferred choice for messaging customers.  

You can connect with your customers for free, with either text type or a short message or with a multimedia type – image, photo with some text, etc. You can send product updates, marketing messages, shipping updates, and more through WhatsApp’s business platform.  

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2. Automate communication  

Your conversations with the target audience are easier to automate using WhatsApp. WhatsApp’s integrated chatbots give pre-prepared answers to frequently asked questions.  

3. Product showcasing with WhatsApp Catalog  

WhatsApp catalog is used for displaying the product or services gallery. You can display a product with a description, image, and pricing. This tool is useful for introducing new products, seasonal collections, or bestsellers.  

Find some useful information about the catalog here: 

You can upload up to 500 products or services. 

Each product or service can include a title, price, description, product code, and link to the product on your website. 

Each product carries an image. 

You can share links from the catalog in WhatsApp conversations or WhatsApp groups. 

4. Improve your customer service   

A more efficient and personalized customer service with WhatsApp is achievable with a WhatsApp business account.    

WhatsApp Business, as a direct messaging channel, has several tools that you can use to improve customer experiences:   

Quick Replies: You can save answers to commonly asked questions as templates and provide shortcuts. This saves time on typing the same repetitive answers for repetitive queries. Also, customers get quick answers.  

Away Messages and Greeting Messages: You can develop automated messages, so your customer gets an immediate response, even if you’re unable to respond due to your business’s closed working hours. This is a decent type of autoreply to a customer in such a situation. 

Labels: Labels are useful in categorizing and organizing users and messages. This will help you sort messages by urgency, and priority and recognize returning customers. You can use earlier, pre-programmed labels or create new ones that make sense for your business. 

To use WhatsApp business in international business communication is also acceptable worldwide.  

5. Chat and share with colleagues or employees  

WhatsApp Business isn’t just for customer communication. It’s also a useful platform to stay in touch with employees. More than 50% of workers use messaging apps like WhatsApp for communication purposes in the workplace.  

You can send messages to up to 256 people at one time with the group chat feature. It’s possible to send files up to 100 MB in size, with PDF formats and other documents over WhatsApp business.   

6. Networking with other professionals  

You can also use WhatsApp as a video calling App like Zoom or Skype. It is useful in connecting with your teammates, colleagues, etc. on a professional level.   

Your office computer/desktop helps connect with WhatsApp video calls. Your WhatsApp business account can be synced across devices.  

Get Started with WhatsApp for Business  

You can use WhatsApp for your business in two ways: WhatsApp Business App and WhatsApp Business Platform. The suitable way for your business –you can use.  

WhatsApp Business App  

The WhatsApp business app is like the regular customer messaging app, but it allows small businesses to message customers personally about customer service issues, appointments, and more. In business apps, up to 4 people can use a single account to send or reply to messages. To start on a small level of the workforce, the WhatsApp business app is the right option. You can download the App free from the Google Store. 

You can set your business number, mobile number, or landline number as a WhatsApp business number and start sending messages to the customer directly.  

You need to add your business name, so customers can identify your business and receive, and reply accordingly.  

WhatsApp Business Platform  

Businesses can use WhatsApp business as an API to integrate WhatsApp with their CRMs, bots, and other tools to craft automations, promotional messages, and more. In the case of available resources, many complex conversational tools available with WhatsApp business are available to use.   

To use the WhatsApp business API, go to business.whatsapp.com. Then, click the “Get Started” button in the top area of the right corner of the site.  

Fill out the form shown on the screen.  A member of the WhatsApp sales team will contact you upon the form submission. They will help in setting up the account, the usage plan, and about everything in the APP/API.  

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