Developing relationships with consumers and motivating them with brand value are the cornerstones of WhatsApp Marketing Campaign. You shouldn’t send dull, generic, or sales-oriented messages to recipients merely because they use WhatsApp and are more inclined to open them.  

These WhatsApp Creatives could surely use some more ingenuity. Together, we can revamp these WhatsApp advertisements for your direct-to-consumer eCommerce companies and gain some ideas for promoting your own brands. 

As the CTO and co-founder of HubSpot, Dharmesh Shah, wisely advised, “Work on attracting instead of interrupting.” 

Because of this, marketers must come up with fresh concepts to connect with users on WhatsApp while continuing to send relevant material on a regular basis. To get you started, we’ve compiled a list of the most creative WhatsApp Marketing Campaign Examples below! 

Popular D2C Brands’ WhatsApp Marketing Campaigns 

We’ve provided a few WhatsApp marketing examples of effective eCommerce WhatsApp campaigns below, if you’re seeking ideas for your next campaign. These WhatsApp marketing messages examples were carried out on a tight budget, yielded larger returns, and were easier to implement. Now let’s move! 

1. “A Personal Shopper” WhatsApp Marketing Campaign Examples 

Supervisor – Flipkart 

The Indian e-commerce startup Flipkart Private Limited has grown to include food, electronics, home goods, and lifestyle items. One of the largest Indian online marketplaces nowadays, Flipkart faces out against Amazon, the industry leader. 

Objective: 

Flipkart sought to reach as many people as possible with maximum attention capture in order to generate excitement for its impending online sales event “Big Billion Days.” And WhatsApp is the ideal platform to drive real engagement and conversions amidst the cacophony of marketing channels. 

Strategy: 

Flipkart employed a compelling method to establish an immediate connection with its customers in order to add intrigue to the campaign. It developed an interactive dialogue flow inspired by the well-known Indian television game show Kaun Banega Crorepati (KBC), which is hosted by the legendary Bollywood actor Amitabh Bachchan (who personifies as a chatbot). 

They used all the various communication types that WhatsApp provides, including images, audio, videos, and emojis, to build rich-media interactions. 

Additionally, customers were able to learn more about the deal by playing games on WhatsApp with emojis and puzzles. 

Outcome: 

After two weeks of WhatsApp marketing, the following data was revealed: 

2. “WhatsCook” WhatsApp Marketing Campaign Examples 

Supervisor – Hellmann’s 

The American company Hellmann’s is well-known for its premium range of food items, including sauce, salad dressing, ketchup, mustard, mayonnaise, and other seasonings. Hellmann’s is regarded as the ideal mayonnaise maker as well. The product’s sweetness, smoothness, and consistency all contribute significantly to its perfection. 

Objective: 

Hellmann’s came to the realization that many members of their target market were clueless about what to make with the food in their refrigerator. In order to promote favorable brand association, the company sought to interact with consumers at that precise moment and contribute to the solution. 

Strategy: 

With its “WhatsCook campaign,” Hellmann’s employed the messaging app WhatsApp to interact with its customers and provide them with a personalized experience. In order to interact with the chefs, participants in the campaign only needed to register on the brand’s website with their phone number. Chefs would suggest recipes utilizing Hellmann’s mayonnaise and people can submit photos of the ingredients they had on hand. Chefs would also provide pictures and films if something was unclear in the text. 

The campaign was started in Brazil, the country with the highest WhatsApp usage rate. This was purchased for just $900! Examine the return on investment they achieved with just $900 spent. 

Outcome: 

After launching this campaign for ten days, Hellmann’s’s had amazing results: 

3. “Rent a Pred” WhatsApp Marketing Campaign Examples 

Supervisor – Adidas 

Adidas, one of the biggest producers of sporting wear, designs and makes shoes, apparel, and accessories. But it is more than just a manufacturer of sporting goods; it has built a strong brand equity thanks to its unique brand personality, which is described as “positive, bold, undefeated, and confident.” 

Objective: 

As part of their shoe promotion effort, the sportswear company Adidas chose to target amateur football players in February 2020 and assist them in resolving particular problems. 

Strategy: 

As part of their new campaign, Adidas used WhatsApp to develop a hotline to assist amateur football clubs with last-minute player replacements. 

Football clubs sometimes deal with player withdrawals—where there may not be a backup—when players withdraw right before a game. Adidas promised to use WhatsApp to locate a replacement as part of their promotion. 

The team only needs to provide the necessary details regarding the match in a message sent to this WhatsApp hotline. Adidas will send a premier football player to their match in exchange. 

Outcome: 

Surprisingly, the six-day campaign, which had a defined target group, had remarkable outcomes. Adidas in particular generated a lot of talk in blogs, retail websites, football media, and other online spaces.

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