Search habits have changed quite a bit. People no longer depend only on a list of blue links when they need information. They may ask an AI assistant, use a voice command, check an instant summary, or compare several suggestions before visiting a website. These changes are giving brands a different way to think about online visibility, and GEO is becoming part of that conversation.
Search Is...
Quick Answer: GEO (Generative Engine Optimization) is the practice of optimizing your clinic's online presence so AI tools — ChatGPT, Gemini, Perplexity, and Google's AI Overviews — mention and recommend your practice in their answers. Canadian clinics need GEO because a growing share of patients now ask AI assistants for provider recommendations instead of scrolling...
Search Engine Optimization, or SEO, is the process of improving a website so it can appear more prominently in organic search results. For a business, this means creating more opportunities to reach people who are already searching for its products, services, or information.
SEO is not about using one trick to reach the top of Google. It combines content, technical...
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