How CRM Developers Integrate LLMs Like GPT and Claude Securely
Large language models (LLMs) such as GPT and Claude are changing what a modern CRM can do. Instead of simply storing customer records, a CRM can summarize calls, draft follow-up emails, answer questions about customer history, identify potential risks, and help sales teams work with large amounts of information faster.
But connecting an LLM to a CRM is not as simple as adding an API key and...
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