Additionally, REJO introduced its range of  rejo htp   premium, biodegradable nicotine pouches, addressing the growing consumer demand for sustainable and eco-friendly options. Made from natural fibers and infused with carefully crafted flavors, these pouches align with REJO’s pledge to prioritize sustainability without compromising quality.

The Push for Global Expansion
Beyond showcasing its innovations, REJO used InterTabac 2024 as a platform to announce its ambitious global expansion strategy. The company revealed plans to enter new markets in Asia, Africa, and South America, regions identified as having significant growth potential for smokeless and alternative tobacco products.

The expansion plan includes establishing localized production facilities, investing in regional partnerships, and launching targeted marketing campaigns tailored to meet diverse consumer preferences. According to REJO’s CEO, Michael Andersson, “Our mission is to redefine the tobacco experience globally by delivering cutting-edge products that align with consumer values of sustainability, innovation, and satisfaction.”

This announcement comes at a time when the global tobacco industry is undergoing rapid transformation. With the decline in traditional cigarette sales and the rise of alternative nicotine products, REJO aims to seize the opportunity by aligning its offerings with the shifting market dynamics.

Emphasis on Sustainability
A key aspect of REJO’s strategy is its commitment to sustainability. The company unveiled its comprehensive “Green Tobacco Initiative,” which includes goals such as achieving carbon neutrality by 2030, using 100% renewable energy in manufacturing, and developing fully recyclable packaging. These efforts reflect REJO’s recognition of its environmental responsibilities and its role in shaping a sustainable future for the industry.