• “Technology, you can call it disruption, I call it also a big enabler.” - Frans Muller, President & CEO at Ahold Delhaize.

    This statement appeared in the new report, “Pursuit of Harmony in Turmoil: Working Together to Make a Difference,” from EY Global Consumer Practice and The Consumer Goods Forum. It examines the current challenges faced by consumer companies and explores their evolving strategies to adapt to rapidly changing priorities, such as shifting consumer behavior, leading to the emergence of the industry's enterprise technology, accompanied by a “tidal wave of data” and collaboration and tech-enabled tools are emphasized for delivering future success. The report further explores the transformative potential of digitization across various aspects of company operations, from optimized supply chain transparency to automation across business functions. The key long‑term goals encompassed in the report are:

    1. Stay connected to the changing consumer needs: Consumers must be at the heart of all decision-making for navigating a constantly challenged environment by integrating global strategies and local empowerment, leveraging data-driven insights, embracing feedback, and developing cooperation within organizations.

    2. Meet the long-term sustainability goals: As sustainability initiatives become mainstream, technological disruption, online and offline platforms, last-mile delivery, and new service offerings increase as the world progresses. The sustainable growth of companies depends on the existence of a sustainable society.

    3. Deploy new technologies for digitally-led businesses: The consumer products sector is utilizing technologies to challenge the status quo and open doors to new achievements, and improve the customer value proposition, which impacts both consumer behaviors and business processes.

    4. Secure and train talent to accommodate change: Talent acquisition and retention are one of the biggest challenges. To attract and retain the best talent, it is critical to ensure the company has a clear purpose that is shared by employees.
    “Technology, you can call it disruption, I call it also a big enabler.” - Frans Muller, President & CEO at Ahold Delhaize.

    This statement appeared in the new report, “Pursuit of Harmony in Turmoil: Working Together to Make a Difference,” from EY Global Consumer Practice and The Consumer Goods Forum. It examines the current challenges faced by consumer companies and explores their evolving strategies to adapt to rapidly changing priorities, such as shifting consumer behavior, leading to the emergence of the industry's enterprise technology, accompanied by a “tidal wave of data” and collaboration and tech-enabled tools are emphasized for delivering future success. The report further explores the transformative potential of digitization across various aspects of company operations, from optimized supply chain transparency to automation across business functions. The key long‑term goals encompassed in the report are:

    1. Stay connected to the changing consumer needs: Consumers must be at the heart of all decision-making for navigating a constantly challenged environment by integrating global strategies and local empowerment, leveraging data-driven insights, embracing feedback, and developing cooperation within organizations.

    2. Meet the long-term sustainability goals: As sustainability initiatives become mainstream, technological disruption, online and offline platforms, last-mile delivery, and new service offerings increase as the world progresses. The sustainable growth of companies depends on the existence of a sustainable society.

    3. Deploy new technologies for digitally-led businesses: The consumer products sector is utilizing technologies to challenge the status quo and open doors to new achievements, and improve the customer value proposition, which impacts both consumer behaviors and business processes.

    4. Secure and train talent to accommodate change: Talent acquisition and retention are one of the biggest challenges. To attract and retain the best talent, it is critical to ensure the company has a clear purpose that is shared by employees.

    It is to be mindful that although technology generates efficiencies, it challenges organizational structures. Companies must prioritize the human element and view #automation and #technologies as 'enablers' rather than replacements. It is also essential to foster meaningful connections with people and align technology and digital transformation with long-term objectives.

    “Technology, you can call it disruption, I call it also a big enabler.” - Frans Muller, President & CEO at Ahold Delhaize. This statement appeared in the new report, “Pursuit of Harmony in Turmoil: Working Together to Make a Difference,” from EY Global Consumer Practice and The Consumer Goods Forum. It examines the current challenges faced by consumer companies and explores their evolving strategies to adapt to rapidly changing priorities, such as shifting consumer behavior, leading to the emergence of the industry's enterprise technology, accompanied by a “tidal wave of data” and collaboration and tech-enabled tools are emphasized for delivering future success. The report further explores the transformative potential of digitization across various aspects of company operations, from optimized supply chain transparency to automation across business functions. The key long‑term goals encompassed in the report are: 1. Stay connected to the changing consumer needs: Consumers must be at the heart of all decision-making for navigating a constantly challenged environment by integrating global strategies and local empowerment, leveraging data-driven insights, embracing feedback, and developing cooperation within organizations. 2. Meet the long-term sustainability goals: As sustainability initiatives become mainstream, technological disruption, online and offline platforms, last-mile delivery, and new service offerings increase as the world progresses. The sustainable growth of companies depends on the existence of a sustainable society. 3. Deploy new technologies for digitally-led businesses: The consumer products sector is utilizing technologies to challenge the status quo and open doors to new achievements, and improve the customer value proposition, which impacts both consumer behaviors and business processes. 4. Secure and train talent to accommodate change: Talent acquisition and retention are one of the biggest challenges. To attract and retain the best talent, it is critical to ensure the company has a clear purpose that is shared by employees. “Technology, you can call it disruption, I call it also a big enabler.” - Frans Muller, President & CEO at Ahold Delhaize. This statement appeared in the new report, “Pursuit of Harmony in Turmoil: Working Together to Make a Difference,” from EY Global Consumer Practice and The Consumer Goods Forum. It examines the current challenges faced by consumer companies and explores their evolving strategies to adapt to rapidly changing priorities, such as shifting consumer behavior, leading to the emergence of the industry's enterprise technology, accompanied by a “tidal wave of data” and collaboration and tech-enabled tools are emphasized for delivering future success. The report further explores the transformative potential of digitization across various aspects of company operations, from optimized supply chain transparency to automation across business functions. The key long‑term goals encompassed in the report are: 1. Stay connected to the changing consumer needs: Consumers must be at the heart of all decision-making for navigating a constantly challenged environment by integrating global strategies and local empowerment, leveraging data-driven insights, embracing feedback, and developing cooperation within organizations. 2. Meet the long-term sustainability goals: As sustainability initiatives become mainstream, technological disruption, online and offline platforms, last-mile delivery, and new service offerings increase as the world progresses. The sustainable growth of companies depends on the existence of a sustainable society. 3. Deploy new technologies for digitally-led businesses: The consumer products sector is utilizing technologies to challenge the status quo and open doors to new achievements, and improve the customer value proposition, which impacts both consumer behaviors and business processes. 4. Secure and train talent to accommodate change: Talent acquisition and retention are one of the biggest challenges. To attract and retain the best talent, it is critical to ensure the company has a clear purpose that is shared by employees. It is to be mindful that although technology generates efficiencies, it challenges organizational structures. Companies must prioritize the human element and view #automation and #technologies as 'enablers' rather than replacements. It is also essential to foster meaningful connections with people and align technology and digital transformation with long-term objectives.
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