The Essentials of Service Marketing: Driving Growth in the...

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2024-11-21 14:19:37 - Translate -

The Essentials of Service Marketing: Driving Growth in the Intangible Economy

Service marketing is a dynamic and evolving field dedicated to promoting and delivering intangible offerings. Unlike product marketing, which focuses on physical goods, service marketing requires businesses to highlight value through customer experiences, relationships, and trust. As the global economy continues to shift towards service-driven industries, mastering service marketing strategies...

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