In a world where wider society is increasingly invested in corporate behaviours, effectively communicating with multiple stakeholders is invaluable. It gives corporate affairs leaders greater influence. Business critical areas, including corporate reputation, corporate social responsibility, reputational risk, and environmental, social and governance (ESG) issues, are increasingly dominant in...

Governments, businesses, and individuals usually seek public opinion for a good reason. When you understand public perceptions about issues, people, or causes, you can create a more compelling message to encourage or dispel those perceptions. You may often wonder how to measure public opinion. Here is the solution! You could use a public opinion survey on any matter that concerns a community....

Any company can face a social media crisis at any time. If it has not happened yet, it may sooner or later. Today, a comprehensive communications toolkit is incomplete without a blog. It is quite right to ask how a blog can be a part of your contingency plan. When your blog serves as the most honest and credible voice in normal times, you will find it to be your best channel of crisis...

A business strategy is a tool for helping you achieve your goals. It provides guiding principles for many organisational decisions, such as hiring new employees, developing innovative products, and defining the methods you need to use within your company. Creating a corporate management strategy aligned with your company’s vision is time-consuming. While a business strategy is simple to...

In today’s business world, everything relies on your reputation. What people think about your company, from products and services to operations, either opens or closes doors. Hence, creating and maintaining a strong company profile online has never been more important. Here are a few ways to enhance it: Go the extra mile If you treat your clients well, they will return for...