The Pet Obesity Management Market size was USD 1.28 billion in 2022, and it is expected to reach USD 2.09 billion by 2032, with a CAGR of 5.6%. Factors contributing to this growth include the increasing prevalence of pet obesity, rising awareness of pet health and wellness, and growing demand for pet food and supplements. Pet obesity is a major health concern for pets, leading to various health problems such as diabetes, heart disease, and joint pain. According to the Association for Pet Obesity Prevention, in 2020, approximately 60% of cats and 56% of dogs in the United States were classified as overweight or obese. As a result, there is a greater emphasis on pet health and wellness, leading pet owners to seek solutions to manage their pets' weight and improve their overall health.
Companies in the pet obesity management market offer products and services that help pet owners manage their pets' weight, including specialized pet foods, weight management supplements, and veterinary services. Pet food manufacturers are developing specialized diets that are low in calories and fat, and high in fiber and protein to help pets lose weight. Pet supplements, such as vitamins, minerals, and omega-3 fatty acids, are also becoming more popular as pet owners seek natural and holistic approaches to managing their pets' weight.
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Veterinary clinics are also offering weight management programs that include nutritional counseling, exercise plans, and medical interventions to help pets achieve and maintain a healthy weight. The rising demand for these services is due to increasing awareness among people about pet obesity and its health consequences. Additionally, the rising demand for pet insurance policies that cover obesity management services is driving market revenue growth, providing pet owners with financial support to manage their pets' weight and prevent future health problems.
Despite these factors, the high cost of specialized pet food and supplements, a lack of awareness of the importance of pet obesity management, and limited availability of veterinary services in certain regions are factors restraining market revenue growth.
Based on pet type, dogs are expected to account for the largest revenue share during the forecast period due to their high adoption rate as pets and increasing prevalence of obesity among them. Cats are expected to register steady revenue growth, and the others segment, which includes pet types such as birds, rabbits, and guinea pigs, is also expected to register significantly fast revenue growth.
Based on product type, the weight loss diets segment is expected to account for the largest revenue share during the forecast period. This is due to increasing adoption of weight loss diets by pet owners as a primary means of managing pet obesity. The supplements segment is expected to register significantly fast revenue growth, and the drugs segment is expected to register moderately fast revenue growth.
Regionally, the North American market is expected to account for the largest revenue share during the forecast period due to the rising prevalence of pet obesity in this region. According to the Association for Pet Obesity Prevention, approximately 60% of cats and 56% of dogs in the U.S. are overweight or obese, leading to a rising demand for pet obesity management services.
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Key Players Operating in Pet Obesity Management Market
- Hill's Pet Nutrition
- Nestlé Purina PetCare
- Royal Canin
- Mars, Inc.
- Blue Buffalo Co., Ltd.
- Nutro Products Inc.
- Wellness Pet Food
- Merrick Pet Care
- Champion Petfoods
- The J.M. Smucker Company
The global Pet Obesity Management Market has been segmented as follows:
Pet Type Outlook (Revenue, USD Billion; 2019-2032)
Product Type Outlook (Revenue, USD Billion; 2019-2032)
- Weight Loss Diets
Regional Outlook (Revenue, USD Billion; 2019-2032)
- North America
- Rest of Europe
- South Korea
- Rest of APAC
- Latin America
- Rest of LATAM
- Middle East & Africa
- Saudi Arabia
- South Africa
- Rest of MEA
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