IMARC Group, a leading market research company, has recently releases report titled “Brown Rice Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028.” The study provides a detailed analysis of the industry, including the global brown rice market share, size, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

Report Highlights

How big is the brown rice market?

What is brown rice?

Brown rice is a type of rice that is partially milled or unmilled, leaving the outer husk intact while retaining the bran layer and germ. It has a unique earthy, nutty flavor and a chewy texture, making it a popular ingredient for many dishes. Brown rice contains essential nutrients such as phenols, flavonoids, calcium, minerals, vitamins, manganese, and antioxidants. It assists in improving digestion, aiding weight loss, controlling blood sugar and cholesterol, maintaining bone health, boosting maternal health, reducing the risk of heart disease, enhancing energy levels, and supporting a healthy immune system. As a result, brown rice is gaining immense traction among health-conscious individuals across the globe.

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What are the growth prospects and trends in the brown rice market?

The global brown rice market is primarily driven by the rising awareness about its nutritional profile and health benefits. For instance, the rich selenium content in brown rice reduces the risk of cancer and arthritis, whereas the high manganese content benefits the nervous and reproductive systems by synthesizing fats. In line with this, the rising consumer health consciousness owing to widespread prevalence of chronic lifestyle diseases and unhealthy dietary habits is positively influencing the market growth. Additionally, the surging adoption of brown rice due to its environmentally friendly production process that requires less processing and has a lower carbon footprint resulting in less damage to air, water, land, soil, and forests has catalyzed the market growth. Furthermore, the launch of numerous brown rice snacks, such as rice cakes, rice crackers, and rice-based granola bars that serve as a healthier alternative to traditional snack foods, is contributing to the market growth. Other factors, including the widespread adoption of brown rice to reduce bowel irregularities, favorable government initiatives to accelerate brown rice production, and inflating consumer disposable incomes, are also anticipated to create a positive market outlook.

What is included in market segmentation?

The report has segmented the market into the following categories:

Type Insights:

• Sweet Brown Rice
• Brown Basmati Rice

Grain Size Insights:

• Long-Grain Brown Rice
• Medium-Grain Brown Rice
• Short-Grain Brown Rice

Distribution Channel Insights:

• Hypermarkets and Supermarkets
• Grocery Stores
• Convenience Stores
• Online
• Others

Application Insights:

• Household
• Food Service
• Others

Breakup by Geography:

• North America (United States, Canada)
• Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa

Who are the key players operating in the industry?

List of Key Companies Covered in this Market Report:

• Amira Nature Foods Ltd.
• Asia Golden Rice Co. Ltd.
• Chandrika Group of Mills
• Daawat Foods Private Limited (LT Foods Ltd.)
• Goya Foods Inc.
• Kohinoor Foods Limited
• KRBL Limited
• Lundberg Family Farms
• Riviana Foods Inc. (Ebro Foods S.A.)
• T.K. Rice Mill
• Ash Co. Ltd.

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