However, with the rise of casual luxury and modern watch customization, even high-end brands like Rolex have embraced rubber as a stylish and functional option. The release of Rolex’s own Oysterflex strap in 2015 marked a major shift in the brand’s offering. The Oysterflex combines a flexible titanium blade with a black elastomer coating, offering both strength and comfort. This strap was first seen on models like the Yacht-Master and later added to other models, including the Daytona and Sky-Dweller.

The Rolex rubber strap, whether it’s the factory Oysterflex or  omega rubber strap a custom third-party strap, offers a range of benefits:

Comfort: Rubber straps are lightweight and soft against the skin, making them more comfortable than heavier metal bracelets, especially in hot or active conditions.

Water Resistance: Ideal for swimming, diving, or humid climates, rubber doesn’t corrode or degrade like leather.

Sporty Style: A rubber strap gives a Rolex a modern, active look, appealing to those who want their watch to reflect a more casual lifestyle.

Customization: Third-party rubber straps come in various colors, textures, and styles, allowing owners to personalize their watch while preserving the case and original components.

Rolex Oysterflex vs Aftermarket Rubber Straps
Rolex’s Oysterflex strap is engineered with the brand’s usual commitment to quality. It features an internal titanium and nickel alloy blade for structure, wrapped in soft elastomer, and includes a patented cushion system under the strap to ensure it sits securely on the wrist. It also uses Rolex's proprietary Oysterlock clasp.

Alternatively, aftermarket rubber straps from companies like Rubber B or Everest offer excellent quality and a wide range of color options. These are especially popular for Rolex models not originally available with a rubber strap. They’re custom-fitted to specific Rolex cases and integrate seamlessly, giving a factory-finished look.

Who Is It For?
A Rolex rubber strap is perfect for watch enthusiasts who lead active lifestyles or simply want to give their timepiece a fresh, modern twist. Whether you're on a yacht, at the gym, or just prefer the comfort of rubber over metal, this strap style offers both functionality and flair.