Writing and publishing a book involves numerous decisions, one of the most crucial being using book fulfillment services with printing or choosing print on demand. With an order fulfillment house, books are printed before being sold, allowing prompt shipping. In contrast, print-on-demand services print copies individually, resulting in potential delays as orders wait their turn in production. Moreover, larger print-on-demand companies often control much of the process; this can require you to sell on their platforms and follow their pricing structures, and it may also mean losing access to customer data.

It's essential to understand the fundamentals to succeed in the realm of self-publishing. Standing out in this competitive landscape often means having an eye-catching book cover. If a friend or family member with graphic design skills offers to create your cover, it's important to evaluate their experience. Professional book designers have specialized knowledge and are well-versed in genre-specific design standards. They can craft an attractive cover that also meets market expectations. Whether your book is represented on store shelves or online, the cover is the first aspect that grabs a reader's attention.

Titles are essential, and subtitles have become even more vital for nonfiction titles. A book's title embodies its identity—it's unique and memorable. On the other hand, the subtitle provides essential clarity about its content, which is particularly important given today's short attention spans among readers and the media. An effective title should be catchy yet concise, which can limit how descriptive it is compared to the subtitle. Working with a professional editor can be extremely helpful in fostering interest and distinguishing your book, especially when brainstorming title ideas.

While most contemporary books are commonly available in a perfect-bound paperback format, other alternatives exist. Many organizations that publish for branding purposes also offer hardcover editions, which can suggest quality and durability, making them ideal for keepsakes or gifts. However, paperbacks are lighter and easier to carry, presenting a clear advantage for books that are frequently consulted, such as cookbooks or manuals; spiral bindings—whether plastic coil or wire-o—can be particularly useful, as they allow the book to lay flat on a specific page without incurring damage.