Digital marketing consists of many different channels, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media, and many more. With so many possibilities, how do you decide which channels to focus on?

In this guide, we’ll discuss the top digital marketing channels and their pros and cons, as well as how to choose the right digital marketing channels for your business.

At Webevis, we offer services for a wide variety of Internet marketing channels, including SEO, PPC, email, social media, and more. If you want to learn more about our services, contact us to speak with a digital marketing expert.

To learn about the top digital marketing channels for 2023, keep reading!

Top digital marketing channels

When it comes to online marketing platforms, you have many possibilities. individually has advantages and disadvantages, and they are individually best for particular objectives.

To help you make sense of your options and learn how to choose digital marketing channels for your campaigns, we’ll define, discuss, and compare the top digital marketing channels in the sections below

Let’s get started!

1. SEO

SEO (Search Engine Optimization): Despite constant changes in Google’s algorithms, SEO remains an essential part of any digital marketing strategy. Ensure your website is optimized for relevant keywords, site speed, mobile-friendliness, and structured data to improve visibility on search engine result pages.

Here are some of the top results on Google for “where to buy WEBSITE SERVICE .”

There are also subsets of SEO like local SEO, which focuses on location-related keywords from nearby searchers, and enterprise SEO, which involves strategies tailored to the needs of especially large websites.

Here’s an example of local SEO results for “where to buy .WEBSITE SERVICE .”

SEO helps people find your site online and increases your business’s visibility. It also generates qualified leads — people who are likely to become customers. Because people find you by searching a term related to your business, you know they’re interested in topics related to what you do.

For example, people typically don’t search “where to buy fishing bait” unless they want to buy fishing bait.

Use SEO if you want to:

• Increase your visibility online
• Help qualified leads find your site
• Build your site’s value over time

At webevis, we offer expert SEO services, including local SEO and enterprise SEO. We also offer free resources to help you learn more about SEO.

2. PPC

PPC advertising are online advertisements that can appear as display ads on websites, social media ads, and paid search engine results. You only pay for PPC advertisements when a user clicks on them.

This digital marketing channel can help you swiftly spread the word about your company to users who are most likely to become clients. Ads can be targeted to particular user groups, such as individuals with certain interests, demographic traits, or people who have recently visited your website.

The tradeoff is that PPC ads are paid, while organic search results are free.

Here’s an example of what PPC ads look like on Google:

Use PPC if you want to:

• Quickly reach targeted audiences
• Increase your visibility over the short term
• Drive conversions by reaching users who are ready to buy

3. Social media management

Social media management is the process of creating, publishing, promoting, and managing content across social media platforms like Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest. It involves a wide range of activities that go beyond just posting updates to your company’s social media profiles. Here are some of the main components:

1. Strategy Planning: Before starting on social media, you need to have a strategy in place. This includes determining what platforms you will use, what type of content you will post, and what your goals are. The strategy should align with the broader goals of the business.
2. Content Creation: Social media content needs to be engaging and high-quality. This could include images, videos, blog posts, infographics, and more. Often, this content needs to be tailored to the specific platform.
3. Scheduling and Publishing: Social media management includes deciding when and how often to post content. Tools like Buffer, Hootsuite, or Sprout Social can help schedule posts at the optimal times.
4. Use social media if you want to:

• Build brand awareness
• Engage with your audience
• Generate leads through ads

4.Content Marketing

Content marketing is a strategic marketing approach focused on creating, publishing, and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience, ultimately, to drive profitable customer action.

Here’s a breakdown of the main components:

1. Creating Content: This is the process of generating topic ideas that appeal to your buyer persona, creating written or visual content around those ideas, and making that information accessible to your audience as a blog, video, infographic, or other format.
2. Publishing Content: Your content should be published in a way that it’s easy for your target audience to find. This could be using various platforms such as your own blog, a YouTube channel, a Facebook page, an email newsletter, or others.
3. Distributing Content: This is the process of promoting your content to the right audience, at the right time, and in the right places. This could include promoting your content through social media, email marketing, SEO, paid ads, etc.

5. Email

Another powerful digital marketing channel is email. You can use email to nurture leads, stay top-of-mind, and build brand awareness.

Email marketing helps you build relationships with people who have expressed interest in your brand by signing up for your email list. Via email, you can share company news, special offers, blog posts from your website, and various other kinds of content.

Use email marketing if you want to:

• Nurture existing leads
• Build relationships with customers and prospects
• Stay top-of-mind among your subscribers

Check out our email marketing resources or email marketing services page to learn more.