The Australia electric toothbrush market is estimated to be valued at AUD 90.05 Million in 2023. It is expected to grow at a CAGR of 5.72% between 2024 and 2032, reaching almost AUD 148.56 Million by 2032. As consumers become increasingly aware of oral hygiene and the benefits of advanced dental care, several companies are leading the charge in providing innovative electric toothbrush solutions. Here’s a look at some of the top players in Australia’s electric toothbrush market.

1. Philips Oral Healthcare

Philips is a prominent name in the electric toothbrush market, known for its Sonicare range. The brand emphasizes advanced technology that promotes effective plaque removal and gum health. With features such as smart sensors, personalized brushing modes, and connectivity to mobile apps, Philips Sonicare products cater to a wide range of consumer preferences. Their commitment to innovation and quality has solidified their position as a market leader in Australia.

2. Oral-B (Procter & Gamble)

Oral-B, a subsidiary of Procter & Gamble, is another key player in the electric toothbrush market. The brand is well-regarded for its oscillating-rotating technology, which effectively removes plaque. Oral-B offers a variety of models, including options with pressure sensors and real-time feedback through Bluetooth connectivity. Their focus on research and development ensures that they continue to meet the evolving needs of consumers.

3. Colgate-Palmolive

Colgate-Palmolive has made significant inroads into the electric toothbrush market with its range of Colgate Optic White and Colgate Hum models. These products emphasize effective cleaning and are designed to make oral hygiene more accessible. Colgate’s brand recognition and commitment to consumer education have helped it gain traction in Australia’s competitive market.

4. Waterpik

Waterpik is best known for its water flosser technology, but it also offers a selection of electric toothbrushes that combine brushing and flossing. Their unique designs cater to consumers looking for comprehensive oral care solutions. Waterpik’s emphasis on combining technology with ease of use has made its products popular among those seeking an all-in-one dental care approach.

5. Fairywill

Fairywill has gained popularity in Australia for its affordable yet effective electric toothbrushes. The brand focuses on providing high-quality products without the hefty price tag, making electric brushing accessible to a wider audience. Fairywill’s sleek designs, long battery life, and multiple cleaning modes have resonated particularly well with budget-conscious consumers.

6. Humble Brush

Humble Brush combines sustainability with innovation, offering electric toothbrushes that are eco-friendly and effective. The brand focuses on biodegradable materials and ethical manufacturing processes. Their commitment to social responsibility, including contributions to oral health initiatives, appeals to environmentally conscious consumers looking for sustainable options.

7. Quip

Quip is a modern player in the electric toothbrush market, focusing on simplicity and style. Their subscription model ensures consumers receive replacement brush heads regularly, promoting consistent oral care. Quip’s sleek design and user-friendly features make it a popular choice among young adults and those seeking a minimalist approach to dental hygiene.